Director, Data & Analytics

Company: Tbwa Chiat/Day Inc
Location: Boca Raton
Posted on: February 1, 2025

Job Description:

Reports to: Vice President, Data Solutions & AnalyticsYears Experience: 7+ yearsDepartment: Data, Solutions, & AnalyticsLocation: Virtual FirstWhat is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role.The Position:BPD is looking for a Director, Data & Analytics to join our growing Data Solutions & Analytics team. This is a critical leadership role responsible for driving the execution of data-driven marketing initiatives, delivering actionable insights, data storytelling and enhancing analytics solutions for our healthcare system clients. Reporting to the VP of Data Solutions & Analytics, this role combines technical expertise, strategic thinking, and client-focused leadership to ensure the delivery of high-quality analytics services that drive impactful results.The Responsibilities:Includes, but not limited to the following:

• Manage and mentor a team of analysts and data specialists, fostering growth and professional development.
• Oversee the delivery of client-facing analytics, ensuring insights are accurate, actionable, and aligned with strategic objectives.
• Provide thought leadership in data and analytics methodologies, ensuring the adoption of best practices across the team.Business Intelligence, Data Visualization and Strategic Insights:
  • Coordinate the delivery of dashboards, reports, and presentations that translate complex data into clear, actionable insights.
  • Oversee the comprehensive measurement and analysis of campaign impact, effectiveness, and attribution using both quantitative and qualitative metrics.
  • Lead data visualization across a variety of marketing analytics tools, setting agency and client standard across strategies for storytelling.
  • Spearhead the development of actionable recommendations for campaign transformations and optimizations, tailored to enhance performance across all areas.
  • Translate complex analytics and data insights into clear, impactful narratives, delivering client-facing stories monthly through visually engaging dashboards that drive strategic decisions.
  • Partner with cross-functional teams to integrate audience insights into broader marketing plans.
  • Collaborate with client teams to identify data needs and develop customized solutions.Innovation and Data Solutions:
    • Contribute to the development and scaling of data products, including analytics tools and platforms.
    • Stay informed on emerging trends in healthcare marketing and analytics to identify opportunities for innovation.
    • Ensure all data products meet quality, security, and compliance standards.Client Relationship Management:
      • Serve as a strategic analytics partner for clients, building strong relationships and understanding their unique challenges and goals.
      • Present complex analytics concepts in an accessible and compelling way to drive client decision-making.
      • Conduct workshops and training sessions to enhance client understanding of analytics tools and strategies.Operational Excellence:
        • Develop and monitor team objectives and key results (OKRs) to drive performance and accountability.
        • Collaborate with project management and other teams to ensure efficient resource allocation and timely delivery of projects.
        • Foster a culture of collaboration, innovation, and excellence within the team.The Essentials:
          • Education: Bachelor's degree in Data Analytics, Marketing, Statistics, or related field; Master's degree preferred.
          • Experience: 7+ years of experience in analytics or business intelligence, with 3+ years in a leadership role; healthcare or healthcare marketing experience preferred.
          • Technical Skills: Proficiency in data analysis with at least one coding language (SQL, Python, or R preferred), BI platforms (e.g., Tableau, Sisense, Marketing Cloud Intelligence and Power BI), and marketing analytics software such as CRM's and content management systems.
          • Leadership Skills: Proven ability to manage teams, deliver on complex projects, and communicate effectively with technical and non-technical stakeholders.
          • Industry Knowledge: Understanding of healthcare marketing, audience segmentation, and patient journey analytics is a plus.The Vision:BPD is the home for healthcare's leading brands. From the nation's largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD's more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit .At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of oneness that:
            • Unites us in Purpose; and
            • Leads to the creation of inclusive work that contributes to health equity for all.We lean into the honest conversations that teach us to recognize that the pursuit of diversity, equity and inclusion is never done and that it is essential to igniting greatness inside our walls and across the healthcare landscape. So we commit to this endeavor not only because it is right and just, but because it is the foundation of brilliant, resonant work for our clients.BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.Apply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *EducationSchool Select...Degree Select...Start date yearEnd date yearLinkedIn Profile *Desired Salary/Salary Expectations *What is your desired work location? * Select...How many years of experience do you have working for a marketing firm? *How many years of experience do you have working in the healthcare industry? *Sponsorship Requirements * Select...How did you hear about this job? * Select...Referred ByVoluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of DisabilityForm CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way.How do you know if you have a disability?A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
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Keywords: Tbwa Chiat/Day Inc, Kendall West , Director, Data & Analytics, Executive , Boca Raton, Florida