MarTech Solution Architect Specialist - Salesforce Marketing Cloud

Company: McKinsey & Company, Inc.
Location: Miami
Posted on: February 1, 2025

Job Description:

Who You'll Work WithYou will be based in Atlanta, Miami, or New York and join Digital Marketing Operations & Technology (DMOT), a client-facing global team at the intersection of Growth Marketing & Sales and McKinsey Digital, working to modernize the marketing organizations of leading clients and develop best in class digital marketing and personalization capabilities.You will work directly with clients, their agencies and external marketing technology service providers to drive the discovery, design, and implementation of a wide variety of marketing technology platform implementations with the goal of improving the overall marketing technology ecosystem and driving impact for our clients.You will work with cross-functional consultants on projects across all industries and be fully integrated with the global firm to help clients launch agile marketing and personalization programs at scale, enabled by data and technology. You'll have the opportunity to plug into exciting large-scale marketing and digital transformations.Your impact within our firmAs a MarTech Solution Architect Specialist, you will define the strategy, roadmap, and implementation of the omni-channel marketing and technology platform stack, working closely with stakeholders in marketing and IT. You will lead workstreams to build client capabilities that enable digital marketing initiatives across owned channels, such as web, mobile, and email, as well as offsite channels like search, display, and social. Additionally, you will drive enablers such as reporting, analytics, personalization, decisioning, and testing.You will conduct assessments of clients' existing MarTech infrastructure, providing leadership, strategic decision-making, and guidance within technical disciplines. Your role will involve responding to disruptive technologies and solving unique and complex problems. Furthermore, you will design end-to-end analytical workflows, including overall architecture, capabilities, platforms, tools, and governing processes.In this position, you will contribute to defining the implications for the client operating model, introduce new roles and processes, and evolve the analytic technology roadmap to align with continuously evolving business needs. You will share governance responsibility to ensure alignment with enterprise guidelines for security, regulatory compliance (such as GDPR and CCPA), auditability, data governance, and metadata management.You will help define and improve best practices, guidelines, and integration with other enterprise solutions. Additionally, you will monitor technology trends and perform discovery of any new tools or capabilities of interest by owning strategic technology relationships with vendors and external partners. You will also advance McKinsey's overall knowledge base by leading education and training for the firm's technology community.Only at McKinsey

• You'll use expertise to develop personalized campaigns at scale: help clients develop the MarTech strategy and roadmap to deliver one-to-one personalized communications tailored to the customer's profile and behavior across digital channels
• Use technology & analytics to solve challenging problems that matter: provide a distinctive level of problem-solving and subject matter expertise on how to leverage MarTech to deepen connection with customers by increasing customer engagement and personalization and to grow revenue by accelerating customer acquisition and value
• You'll gain diversity of experience: work across a variety of industries / technologies / geographies under new projects every 6-12 months, and quickly grow professional capabilities under accelerated pace of workYour qualifications and skills
  • 5+ years of demonstrating a high degree of proficiency in designing and developing complex, high-quality enterprise solutions across on-prem, hybrid and cloud based architectures
  • Experience in an architect role designing technology architectures, workflows, best practices and governance guidelines
  • Hands on experience in architecture and design of marketing, advertising and data platforms (e.g. Salesforce)
  • Proven track record of delivering scalable, resource intensive, integrated and operational analytical solutions
  • Ability to phase delivery of solutions such that it can meet immediate needs, while building towards the long-term strategic solution
  • Understanding of holistic enterprise architecture and interplay of analytical components with enterprise foundational components
  • Ability to effortlessly switch gears from summary view for leadership to hands-on discussion with practitioners
  • Assertive, with the confidence to be voice of authority - not afraid to do what is best for team
  • Passionate outlook to the role and can influence those around her/him
  • Ability to build a sense of trust and rapport that creates a comfortable and effective workplace
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Keywords: McKinsey & Company, Inc., Kendall West , MarTech Solution Architect Specialist - Salesforce Marketing Cloud, Advertising , Miami, Florida